A B O U T
“It's not just a collection, it's my way to spread a message”
T H E I D E A
I.TOREHEIM wants to offer the whole family a yoga collection that connects but still separates the father, mother and children's different needs in detail and function.
I.TOREHEIM want to combine the balance between structure and design to coexist together with a Scandinavian appearance and symmetry.
Every collection drop has its own color.
V I S I O N
To manage and feel-good change, we need to balance the physical, emotional, and spiritual paths within our self.
G O A L
I think, you need to take care of yourself first before being able to take care of others.
I have the goal to exercise consciousness at all stages of our internal and external journeys.
I want to create a community were people always can feel accepted and find their true self's and their special gifts.
V A L U E S
Courage, Confident, Curiosity and a little bit of childishness.
A B O U T
The founder and creator of I.TOREHEIM's idea is not to come with trendy new styles every year, her idea is to come with a sophisticated design made to last for a long time, both in quality and style.
All styles are carefully drawn so the strong details and fitting meets in perfect symbiosis and can be used with styles from the previous drop.
Yes, I.TOREHEIM work with drops, not the usual season releases. This is her way of changing the behavior when it comes to the commercial industry. This is her way of adding a new way to think in the sustainability approach and discussion.
Irene was also awarded the prize as new entrepreneur of the year by the entrepreneurs in Öresund and the new entrepreneur center in Lomma 2020.
She also talked about her idea in a lecture which she hopes can inspire others to dare to trust the process and challenge themselves not to let the dream stop in the tank due to fear of possible failure.
Because one thing is for sure, if you don't try, you'll never know.
It all starts with a blank piece of paper and a pen.
Drawings from earlier collection.
Alisa Top
Charlotte Tights
Anne Leotard
Libby Suit
A R C H I V E
Sold out collections full of memories.
Past collections — the story behind the pieces, photos and the message.
#5 COLLECTION
The Core
When things get overwhelming, we need to pause to be able to feel happiness in what we do. The trust in time and trust in timing made this collection possible. I needed to root deep into the core and my heart to find the stability to be brave and to continuously send my intentions out to the world and my community. These products are made with love and care and — most important — without pushing. These products are the result of finding happiness and finding myself. My most personal collection yet. This is the core.
#4 COLLECTION
The Fundamental Styles
To better understand our past, so we can build a new future, we need to specify our foundations. What foundations do we have? What foundations do we need to build? What foundations support us, and what pieces are missing for us to be successful and grounded in life and in ourself? Imagine yourself in a known phase in the yoga community — especially when it comes to the asanas, the poses. If you are not always practicing your grounding files, with focus to feel placed and connected to the floor, if you are not creating the asana, you can't move up or keep your balance. Styles that create the core in your yoga wardrobe. Styles you can always come back to and ground yourself in. Styles with the ultimate shape and comfort. The fundamental styles are always in black. This is the foundation and core of I.TOREHEIM's brand and collection.
#3 COLLECTION
Limitless
The message for the LIMITLESS collection is about having you smile and let your consciousness expand into limitless possibilities. By living, we are a miracle. Take a second and think of all the magic things we have created on earth. And still — we humans want to question ourselves, and while we do this, we build up something called limits. That stops us from growth. But everything starts in the mind. What you decide and conclude becomes the icicles of your reality. And you always have a choice, and these choices become your life. If you decide you have limits surrounding you, it's no wonder you can't do the hard task of realizing and understanding your full capacity. We have so much capacity within ourself that we do not see, simply because we have this huge speaker we keep talking to and we lose heart. You need to remove it. Subconscious life may be limited, and our forces will be obstacles, sickness, and doubts that share the journey — but if you are worth something, doubt the limits you put on yourself. Practice is a metaphor of unlocking failure. In yoga, we take our bodies into places where it falls, so that the body senses failure and slowly adapts and learns more space. What we push and expand out of our comfort zone — that is where the expansion of consciousness happens. Be uncomfortable as growth, by opening yourself into spaces of your inner consciousness. Avoid being difficult with discomfort. Embrace change. But trust — when we surrender to the truth and feel, we will become limitless. LIMITLESS comes in the color light blue: a deep dark blue color which in some lights gives a purple glow. Light blue is a stone that reminds us of the eternal and the limitless, and to remember our inner vision, reflection and a deep understanding of human spirits.
#2 COLLECTION
The Black Hole
The color black, which can be translated to night, finds inspiration from a human's unconscious and conscious darker sides. My message with this collection is that the more aware you become of your darker sides, the more you can use them as a driving force forward. I want you to embrace all sides of yourself and not try to walk away from those feelings which are difficult and dark because they feel uncomfortable. I believe it's when you are not focusing on the fact that they are unpleasant that the actual development takes place. You just need to be as curious about your "black hole" as you are about the lighter and easier things. Light needs darkness, moon needs sun. As in everything in life — opposites affect and need each other to balance, to work. So by looking into different kinds of holes, I created my own, that will suit you in but make you curious about your light and give you new strength. This is the beginning to see the beauty of your own black hole.
#1 COLLECTION
Connecting the Dots
When you have a baby, everything changes — not just the everyday life and relationships to others. The biggest change is within you. The way your newborn sees the world with new eyes — so do we as new parents. All the preparation you do when you expect the first born, you do because you think you can control the things we actually can't. Changes in the mind are harder to take than in your body, and everything starts from within. If you accept what is and make the effort to apply your new open eyes with curiosity, like your newborn — instead of being afraid and stressed about the change — the growth of your family will get stronger. And always remember: you are the most important person in your life. When you take care of yourself, you can take care of others. My first collection is called "Connecting the Dots" and is a reminder to all of us to trust the process.
T H E P O P — U P
Place and date announced here.
In a world of fast fashion, it's time to slow down. Pop-up is the only point of sale — no web storefront, direct contact, direct purchase. Dates drop here and to the mailing list.